How many bottles in a case of wine？

The number of bottles in a case of wine usually depends on the capacity of the wine bottles and the standard of packaging. A standard wine bottle has a capacity of 750 ml. Generally speaking, a standard case contains 12 bottles of 750ml wine, totaling 9 liters (2.38 gallons) of wine, which is a common packaging unit.

Sunfect Packaging 12*750ml empty bottle carton packaging

Of course other capacities are also available. A case of 200ml or 375ml wine bottles can hold 24 bottles. For some large-capacity wine bottles (such as 3 liters and 5 liters), a case of 4 bottles is a common choice. In addition, some beautifully packaged gift boxes may contain different bottle numbers. Wine brands positioned as high-end prefer packaging specifications of 6 bottles per case. These are a few special cases and will not be discussed in this article.

Sunfect Packaging 24*375ml empty bottle carton packaging

The topic I am more willing to discuss is:

Why is a case of wine containing 12 bottles of 750ml wine considered to be the packaging standard in the wine industry?

This involves some interesting historical traditions and culture. At the same time, it combines the factors of economy and convenience.

History and Tradition: The concept of 12 bottles in a case can be traced back to the Bordeaux region of France. There, wine producers early adopted the 12-bottle format, which became popular and passed down in the industry.

Saint-Émilion wine region in France

Convenient shopping and carrying: A case of 12 bottles is a very convenient shopping unit for consumers. Such packaging is easy to carry and store, and the quantity is moderate, making it suitable for consumption on many occasions.

Retail and Inventory Management: For retailers and manufacturers, the packaging format of 12 bottles per case facilitates inventory management and sales. This is a cost-effective way that also meets retail and distribution standards.

Standardized production: Manufacturers can more easily standardize production and packaging processes, reducing the complexity of production line adjustments. This helps improve efficiency and control costs.

International trade: The packaging standard of 12 bottles in a case has also become common in international trade. This standardization helps streamline cross-border shipping and sales, making it easier for wine to move around the world.

Overall, the packaging format of 12 bottles in a case and 750 ml in each bottle not only considers production and economic benefits, but also conforms to consumers' shopping and usage habits, so it has become a common standard in the wine industry.